廠酒裳酒
廠酒裳酒
2022/11/21
2022/12/31
<b>認識日治時期專賣制度下的酒標設計</b><br>
展覽頁面呈現形式
橫式
時間軸
賣不出去！不被臺灣民眾接受的設計風格
始政四十周年紀念臺灣博覽會
故事地圖
專賣局酒工場分布地圖
策展者
國立政治大學圖書資訊與檔案學研究所 宋珮禎
國立政治大學圖書資訊與檔案學研究所 陳姿樺
國立政治大學圖書資訊與檔案學研究所 陳芳綾
展覽封面
4dee7e7a6d0638c3fc6d4582268a255e
展覽資料
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"title": "木桶裝（樽裝）",
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"desc": "<div>你參加了團體淨山活動，撿到一堆廢棄的酒瓶，結果發現那些是日治時期在駐在所生活的日本人當時遺留下來的文化資產，應該怎麼做呢？</div><div><b>當成遺留許久的垃圾處理掉？</b><br><b>回歸當地遺跡繼續作為後人了解歷史的文物？</b></div>",
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"desc": "本件廣告為1931年麥酒販賣株式會社產品宣傳廣告。\n\n為了穩定啤酒銷售，避免削價，1930年起，由各家公司聯合成立「麥酒販賣株式會社」分配銷售。\n\n臺灣1910年代就有飛機翱翔空中，至1930年代陸續才有航空信件、客運民航發展。本件廣告設計以飛機為主題，圖中的探照燈上為麥酒販賣株式會社商標，飛機上就是會社主打的各類商品，包括：高砂麥酒株式會社的「タカサゴビール」 (高砂麥酒) 、「ライトビール」 (來卓啤酒) ，日本麥酒礦泉株式會社的「ユニオンビール」，大日本麥酒株式會社的「サッポロビール」(三寶樂啤酒)、「エビスビール」(惠比壽啤酒)、「アサヒビール」(朝日啤酒) ，櫻麥酒株式會社的「サクラビール」(櫻啤酒)，麒麟麥酒株式會社的「キリンビール」(麒麟啤酒)等。\n\n藉此廣告文獻，可知當初在台灣市面上消費者可購買的啤酒類別。",
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"title": "第三站▸▹▸設計行銷部",
"desc": "<div>酒標為消費者對產品的第一印象，可以用來辨識、美化與行銷酒類產品，故酒標設計是影響消費者購買意願的重要因素。即使當時酒類產品的販售受專賣限制，專賣局並無競爭對手，但為吸引消費者購買仍需仰賴包裝設計營造產品形象。</div>",
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"desc": "<b>❖❖❖❖❖❖❖❖❖❖❖ 參考資源 </b><span><b>❖❖❖❖❖❖❖❖❖❖❖</b><br><br><b>◤書籍◢</b><br>姚村雄（2004）。<i>釀造時代：</i><i>1895~1970</i><i>台灣酒類標貼設計</i>。遠足文化。<br>姚村雄（2014）。<i>圖解台灣製造：日治時期商品包裝設計</i>。晨星。<br></span><br><b>◤期刊論文◢</b><br>李公偉（2010)。論酒標設計的傳播媒介。<i>包裝工程</i>，24，86-89。<br>吉田元（2007）。台湾における清酒醸造(2)。<i>日本醸造協会誌</i>，102(12)，887-894。<br>姚村雄（2009）。日治末期戰爭環境下的台灣美術設計。<i>設計學報</i>，6(1)，67-84。<br><span>林品章、蘇文清（2000）。始政四十週年紀念臺灣博覽會研究：視覺傳達設計。<i>設計學報</i>，5(2)，97-112。<br><br></span><b>◤學位論文◢</b><br>廖怡錚（2011）。傳統與摩登之間──日治時期臺灣的珈琲店與女給［碩士論文，國立政治大學臺灣史研究所］。<br>王薰雅（2001）。日治時期新式製酒工場產業遺產保存策略［碩士論文，中原大學］。華藝線上圖書館。<a target=\"_blank\" rel=\"nofollow\" href=\"https://doi.org/10.6840/cycu200100510\">https://doi.org/10.6840/cycu200100510</a><span><br><br></span><b>◤</b><b>網路資源</b><b>◢</b><br>財政部財政史料陳列室（無日期）。<i>酒類商標史料</i>。<a target=\"_blank\" rel=\"nofollow\" href=\"http://museum.mof.gov.tw/fp.asp?xItem=3735&ctNode=62&mp=1\">http://museum.mof.gov.tw/fp.asp?xItem=3735&ctNode=62&mp=1</a><b> </b>",
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